Complete herd health is priority one

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Unlock Your Herd’s Potential & Reign In Your Operation’s Expenses With Priority IAC

Healthy, thriving, and feed-efficient animals are the cornerstone of a successful farm. Building a healthy herd starts with the gut. That’s why we’re committed to providing top-quality livestock supplements and microbiology nutrition solutions scientifically tailored to meet the unique needs of your animals. Whether you’re a small-scale farmer or managing a large commercial operation, we’re here to help your animals thrive from the inside out.

Our Supplements are Rooted in Microbiology

Our natural livestock supplements and nutritional solutions are based on the principles of Microbiology Nutrition. Every supplement contains Smartbacteria — live (viable) naturally occurring microorganisms — that support the gut and keep the microbiome stable through every life stage. Explore our range of high-quality supplements designed to support overall health, growth, and performance in cows, horses, pigs, and more.

“It’s still amazing to me how something so small, we’re talking a teaspoon amount per cow, can have such a huge impact on their health. We see this the most with Calf Gold™. Our calves are healthier, we see less scours, and they have more energy.”

– Matt Bjelland, Owner/Operator of Brown Star Dairy, a 500-head dairy operation in Wisconsin

A New Approach to Herd Health…And It’s Through The Gut.

There are trillions of strains of bacteria. It’s like finding a needle in a haystack; you have to search to narrow it down to the very best. After decades of research, we’ve found the best performing strains naturally found in your cow, pig, horse, or other animal’s gut that actually get results for you and your farm.

When Tragedy Struck, It Inspired a Deeper Look at Nutrition and Led to the Launch of Priority IAC

Richard V. Breunig was managing the elite genetic herd at Clover Mist Dairy when a mistake in the ration occured and nearly decimated the entire herd. Richard could have let this tragedy stay a tragedy, but instead he fought back. He nursed the remaining herd back to health, and in 1998, launched Priority IAC. Priority IAC is a farm-developed and family-owned company that brings agriculture, microbiology, and nutritional expertise together to help farmers tap into the ways a cow’s body is designed to work (and now many other animals) through nutritional supplements that make life on the farm easier and cheaper.

Backed by Science

Priority IAC is using advanced microbiological and molecular-based strain selection methods with state of-the-art DNA genomic sequencing to identify and select the unique strains of bacteria. These select strains are available only through Priority IAC.

Quality in Every Serving

All products meet our strict Bacteria Quality System (BQS) standards. Our three step quality process looks at bacteria population counts, purity of the bacteria strain, and product consistency. With a certificate analysis, you know your herd is getting the most good-for-the-gut bacteria in every serving.