Wisconsin-made animal health products didn’t start with a marketing plan — they started with a problem. Before the industry caught up, before “gut health” was a talking point, animals on a Wisconsin farm were struggling in ways that didn’t add up. Rations were balanced. Protocols were followed. And still, performance slipped, consistency broke, and health issues kept showing up.
Most accepted it. Richard V. Breunig didn’t.
When Richard began focusing on the microbial environment inside the animal, it didn’t get support. It got pushback.
He was told it wouldn’t work. That it would fail. That it could cost him everything. Some said it would ruin his cattle, others said he was crazy.
In an industry built on tradition, that kind of thinking wasn’t just questioned, it was rejected.
But ignoring the problem didn’t fix it.
Richard wasn’t chasing a theory. He was trying to solve something real. So the work continued in the barn, on real animals, under real conditions. Not in a lab, not in controlled environments, and not based on assumptions.
It was built through trial, observation, and results, right here on his Wisconsin dairy. Learn more about Richard and the Priority IAC story on our about page.
What started as resistance eventually became results.
When the microbial balance inside the animal improved, intake stabilized, consistency returned, and performance followed. It wasn’t magic. It was understanding what was actually driving the system, and applying that to real animals on real farms.
It challenged the way the industry had been thinking, and today it is reshaping it.
A lot of companies move production when they grow. We didn’t.
Priority IAC still manufactures in-house in Wisconsin for one reason: when you control the process, you control the outcome and the accountability. No outsourcing, no shortcuts, no guessing what’s in the product or how it was made. Just consistency, built the same way every time.
Explore our animal health products to see what that commitment looks like.
Long before this approach was accepted, the work was already being done. Not because it was easy or popular, but because there was a responsibility, to the animals, and to get it right. Even when it meant standing alone.
The industry has caught up. Priority IAC has been building Wisconsin-made animal health products for decades, and we still operate the same way: close to the animals, close to the process, and focused on what actually works.
Being built in Wisconsin isn’t just where we are, it’s how we operate.
It means staying connected to the work, staying accountable to the outcome, and building products the way they were meant to be built.
Because when it comes to animal health and performance, where it’s made matters.