What Stress Does to the Gut | Priority IAC Cattle Nutrition / Rumen Health Every producer knows stress costs money. Weaning. Transport. Pen changes. Sudden weather swings. Stress recovery in cattle is typically measured by what you can see: the animal that goes off feed, the calf with loose stool, the cow that drops milk. […]
Rumen Health and Feed Efficiency: The Real ROI of the Microbiome – Priority IAC Cattle Nutrition / Rumen Health Rumen Health and Feed Efficiency: The Real ROI of the Microbiome Rumen health is one of the most discussed concepts in livestock nutrition, and also one of the most undervalued when it comes to actual dollars. […]
Nutrition Feeds the Microbiology. Microbiology Feeds the Body. The Principles of Microbiology Nutrition All life begins with microbiology. Before gut health became a category and before the industry started talking about the rumen, Richard Breunig was already working on a different approach to animal nutrition — one built on a simple but powerful idea: […]
Every spring, producers make the same call: horses are going out on grass, feed costs drop, and supplements feel optional. It makes sense on the surface. But when it comes to horse pasture digestive health, this is actually one of the most important times to stay on E-One™ — not step away from it. Here’s […]
The Soil-Gut Connection At Priority IAC, we’ve always believed in looking deeper, beyond the surface of nutrition, to the unseen forces that connect health, productivity, and the environment. One of the most overlooked truths in agriculture is this: what you feed your animals doesn’t stop with them. It cycles back into the soil, and the […]
Wisconsin-Made Animal Health Products: Built by Priority IAC for a Reason Wisconsin-made animal health products didn’t start with a marketing plan — they started with a problem. Before the industry caught up, before “gut health” was a talking point, animals on a Wisconsin farm were struggling in ways that didn’t add up. Rations were balanced. […]
Even with Younger, Wetter Forages Rumen acidosis is one of the most persistent problems on modern farms, but it rarely starts where most people think it does. By the time you see inconsistent intakes, loose manure, sorting, or component drops, the issue has already been building for a while. What shows up at the bunk […]
Fiber is one of the most misunderstood parts of a ration. To most people, fiber feels like the “boring” part of nutrition (“fiber is fiber”) the part that just fills the rumen and keeps cows chewing. In reality, fiber is the energy engine of the cow, and understanding the benefits of younger wetter forage begins […]
Understanding Smartbacteria At Priority IAC, we use advanced molecular-based strain selection methods and state-of-the-art DNA genomic sequencing to identify and select the most effective strains of bacteria for animal supplements. We call these unique strains “Smartbacteria,” and they can only be found in Priority IAC products. For decades, we have studied the trillions of microflora […]
Summer is the perfect time to hit the road with your horse, whether you’re heading to shows, trail rides, clinics, or simply exploring new places. However, before you load up and take off, it’s important to make sure you and your horse are fully prepared for safe, comfortable travel. Our horse travel guide will ensure […]