Smartbacteria – Why Your Animal Needs it

Understanding Smartbacteria At Priority IAC, we use advanced molecular-based strain selection methods and state-of-the-art DNA genomic sequencing to identify and select the most effective strains of bacteria for animal supplements. We call these unique strains “Smartbacteria,” and they can only be found in Priority IAC products. For decades, we have studied the trillions of microflora […]

No Stress, Just Success: Horse Travel Guide

Summer is the perfect time to hit the road with your horse, whether you’re heading to shows, trail rides, clinics, or simply exploring new places. However, before you load up and take off, it’s important to make sure you and your horse are fully prepared for safe, comfortable travel. Our horse travel guide will ensure […]

Managing Heat Stress in Dairy Cattle

Understanding Heat Stress and Its Impact on Dairy Cattle Dairy cows are most comfortable in temperatures ranging from 25°F to 65°F. When temperatures rise above 68°F, cows begin to experience heat stress. Heat stress in dairy cattle can lead to decreased milk production, reduced feed intake, and impaired reproductive performance. As temperatures climb into the […]

Buffering vs Using Digestive Acid

Understanding Acid in Digestion Acid is a natural part of digestion. So why does it cause so many problems? The issue isn’t the acid itself—it’s the accumulation of acid. When the right bacteria aren’t present in the digestive system, gut acid can build up, leading to discomfort and various health concerns. The Role of VFAs […]

Hairy Warts in Cattle: Prevention Tips for a Healthy Herd.

Hairy Warts in Cattle: Prevention Tips for a Healthy Herd Hairy warts, also known as digital dermatitis, can be a frustrating issue for cattle farmers. These lesions cause discomfort for your cattle, impact their mobility, and can lead to production losses. How can you prevent hairy warts in your herd without resorting to foot baths? […]

Variable Commands Change

Cows

By: Richard V. Breunig Variability means lack of consistency or fixed pattern; liability to vary or change. However, change can also be interchanged with evolve. Everything is constantly evolving or changing. We can’t keep doing the things that got us to this point or continue to do the same things we have done in the […]

Principles of Microbiology Nutrition

Cows at the barn

Discover the Nutrition Principles Priority operates by in this article.Richard Breunig, founder of Priority IAC, and the inventor of Microbiology Nutrition and the Eleven Nutrition Principles.The epicenter of a cow’s life, the rumen, functions through microbiology.Priority IAC understands and applies microbiology to manage the complexity of the rumen and feeds the microorganisms correctly to yield […]