With our roots in the dairy industry, Priority celebrates June Dairy Month. The history of this tradition stems back to 1915 as the first national promotion of milk and dairy products by the National Dairy Council. More than two decades later, June Dairy Month started as National Milk Month as grocery stores nationwide launched "Keep Youthful-Drink Milk."
With a commitment to animal health and wellness, Priority’s start was to provide service to dairy producers worldwide. Today, Priority maintains this commitment with a research and product development focus that starts on the dairy. Priority believes ‘the why’ matters and approaches business with purpose and intent that is for the win-win. Priority is in the field to embrace and encourage producers to trust their cows; they are their own research and proof!
Priority raises a toast to the efforts these farmers take to care for their cattle and to supply the growing population with a source of nutrition.
Cheers to June Dairy Month!